Copyright (c) 2007 Richard van Beek

What is the number one valuable asset that your business ever had? Thats of course yourself. Ok, but what aspect of yourself? It is absolutely your time. Your time is valuable. As we all know, we have only 24 hours in a day and the time that you spend on your business, it must be done productively, that makes you money.

There are 4 different activities spending your time to produce results in your day;

Direct cash producing activities. This is the number one priority. Contact leads, communicate with prospects. Do everything that revenues commissions. Position yourself as the expert.

Spending time on your administrivia (excuse me for the word). Understand where your money is going. Track your stats, arrange the registration forms, bookkeeping, accounting, setting up your schedule for the week.

Spending time on learning. You have to master new tools, new techniques for growing your business. Maintain a students mentality.

Spending time on your business back end. After transactions, what happens with your clients, support them, help them growing their businesses. Make a database of happy clients.

Now we know what activities we have to master, but how can we divide these in time perspective? It totally depends on yourself. Where are you in your business? Although the direct cash producing activity is the most important one, if you are a beginner, then it will be the learning activity worthy to master. So, the more you are getting skilled, the more the other activities will come in and take the necessary time to spend.

So, lets put this into practice and actually use it;