There are a variety of people who visit the World Wide Web for varied purposes. Some look for information for academic purposes and some for commercial or business purposes. Cashing in on the second group of people, the e commerce industry and Internet marketing solutions have become extremely popular. It has become almost a necessity to take up Internet marketing services in order to get noticed and beat competition in the e commerce industry.

The main aim of Internet marketing solutions and services is to catch the customers eye so that he buys the websites products and services. But, people planning and implementing the advertising campaigns have to bear in mind that the attention span of netizens is very short. They indulge in what is called media multitasking. This means that they do not concentrate on only one task at a time, but try to do many tasks together.

This phenomenon can be attributed to the influx of digital media and technology into the everyday lives of consumers. According to data available on the Internet, consumers multitask around 25 to 30 percent of the time while surfing on the Internet. These tasks may include, watching television, talking on the phone or listening to music. Hence, consumers are distracted when they are viewing online advertisements and promotional campaigns on the Internet.