1. What are the profit margins of OTC (over-the-counter) drugs
(manufacturer, wholesaler and retail) compared to the profit margins
of prescrition drugs (Rx)?
2. What are the advertising (and promotion)budgets on OTC drugs? Rx-To-OTC Switching Strategies: Lifecycle Management and Building ::
File Format: PDF/Adobe Acrobat - View as HTMLThe Rx-to-OTC market in Europe. The Rx-to-OTC market in the rest of the world Future drug switches. Future drivers. Regulatory environments. Sales and marketing . Table 4.15: Non-prescription sales in France (€m), 2002-2004
http://www.researchandmarkets.com/reports/310040/rx_to_otc_switching_strategies_lifecycle.pdfHOME |
Roche - Roche to sell its consumer health business - clear focus ::
Jul 19, 2004 Roche to out-license US non-prescription rights to orlistat to GlaxoSmithKline for Roche retains all rights to market Xenical as a prescription drug in the US and all rights “We are delighted that Roche has selected GSK to market OTC +41 91 612 4330 (in Europe) +44 207 866 4300 (in UK)
http://www.roche.com/investors/ir_update/inv-update-2004-07-19b.htmHOME |
After some brief searching I have come to the conclusion that the info
you are looking for is definitly not available on the web. There are
fragments of information, but what you want is only found in
specialised studies that cost anywhere from 500 euros to $5000 US. A
quick search on google will tell you where you can purchase those
reports.
We do have some information for especially for the german market.
Please visit :
The German chemistry and pharmacy industry:
http://212.6.196.230/converve/documents/public/documentdetail.cfm?did=36&id=52000&sn=n
The German Market for Analgesics
http://212.6.196.230/converve/documents/public/documentdetail.cfm?did=101&id=52000&sn=n
Pain-relieving drugs in Germany
http://212.6.196.230/converve/documents/public/documentdetail.cfm?did=245&id=52000&sn=n
Medicine for cough and cold in Germany
http://212.6.196.230/converve/documents/public/documentdetail.cfm?did=243&id=52000&sn=n
Feel free to contact us if you need more information
www.converve.com
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OTC (non prescription) drug market in Europe