The online market has been used increasingly in order to do business. Actually, large portions of a corporations money is acquired online, therefore constituting higher profits than if the online market never existed. With the internet bringing about better communication, easier ways to do business, and access to information about almost anyone and anything, global sourcing has been able to take advantage of this online market, making things such as internet sourcing for qualified employees and multinational purchasing research much easier than ever before. Yet there are drawbacks to the online market just as there are drawbacks to almost anything and everything in business.

-The cyberspace void

There is this huge void on the online market between global sourcing and multinational purchasing. The reason is because the online market has taken away that personal touch in communication. At one time the telephone served as the primary form of communication if questions needed to be addressed, but now the online market has presented an environment where global sourcing and multinational purchasing can be undertaken without hearing a voice or even seeing a face. Basically, the online market constitute anonymous dealings which can be fine in some global sourcing and multinational purchasing dealings, but in other cases it may be in the best interest to have some sort of personal communication.