In the current era of globalization, global activities like multinational purchasing and global sourcing are on the rise and the
role of the online market is certainly
increasing in the overall context of the scenario. Of course such activities like global
sourcing and multinational purchasing used to be carried out even prior to the advent of
online market systems, yet things were quite different without the world of the internet.
So the question arises whether an online market is the ultimate market for activities such
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as global sourcing and multinational purchasing, or is it mere an alternative out of a lot
of other available options for the same purpose.
Of course this question of online market being the ultimate market for global sourcing and
multinational purchasing activities is not as simple as it seems. It requires quite a bit
of empirical research and reasoning to establish whether this is so or whether it is just a
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myth. Of course it would not be possible to actually carry out such a research for this
short article so for the time being we will try to reason it out in a logical manner and
find out whether online market is the ultimate market for global sourcing and multinational
purchasing activities.
Now just think that you want to do multinational purchasing or global sourcing activities
and dont want to make use of any sort of online market facility. So how would you go about
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it? Well if you are extremely rich you can book a private jet and fly around the world
searching opportunities for global sourcing and multinational purchasing. But then if you
are so fortunate you may not feel the motivation for going through all that trouble, so let
us suppose you are bit less rich. In such case you could hire people to travel on your
behalf in economy class in lieu of online market facilities to search for global sourcing
and multinational purchasing activities. If you don’t even that much money you will then
write letters telegraphs and make telephone calls to exchange messages and confirm deals.
Well the list can go on forever but this short description should be sufficient to answer
your question, isnt it? Well still this may not have proved beyond doubt that online
market is the ultimate place for global sourcing and multinational purchasing, yet it does
certainly ascertain that an online market is an indispensable asset for carrying out global
sourcing and multinational purchasing activities.
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