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Over 60 per cent of the UK’s households now have internet access and as a result more and more of us are turning to the internet for advice. Surprisingly some of the advice people search for is specialist often best given by experts.
94 per cent of people surveyed in the Birmingham Midshires ‘Not so average Jo’ campaign chose to review important information on the Internet, rather than booking a face to face appointment.
Results reveal the percentage of people seeking advice on specific topics;
• Holiday/travel plans 75 per cent
• Medical ailments 57 per cent
• Savings 43 per cent
• Mortgages 23 per cent
• Investments 22 per cent
• Hair and beauty advice 22 per cent
• Legal advice 21 per cent
• Pensions 13 per cent
• Relationship advice 8 per cent
46 per cent of people are confident they can find the correct financial information they require and 50 per cent of these say they will research online before booking a traditional face to face appointment or seek professional advice as a second opinion.
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A staggering 55 per cent of people will visit a financial price comparison web site when making decisions about personal loans, credit cards, savings and mortgages. 46 per cent will also visit an IFA’s web site.
Typically 50 per cent of people are spending between 30 minutes and an hour researching these topics online.
Over the last 10 years the internet has given consumers greater confidence when choosing any product or service. However, particularly with financial products there is now really no excuse for having an uncompetitive credit card or personal loan. There are an array of personal finance comparison sites in the UK all offering to compare credit cards, personal loans, savings accounts, mortgages, motor and home insurance products, all within a few minutes. Before these sites existed it would have taken hours of research for the average customer to have even a basic understanding of the most competitive products on the market at any one time.
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