AMERICAN SPORTS HISTORY INC (Form: 10KSB, Received: 04/16/2001 16 ::
To the extent the Company is unable to raise the necessary operating capital, it will not be able to implement its business plan, and it will become
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In this continuing series of articles on how to write a Business Plan or Information Memorandum to raise capital, Part 3 discusses business plan content specifically ‘company history’.
History
The purpose of this section of the business plan is to give the potential investor some background information regarding the company and its performance/development to date. It is important because a common way of evaluating future potential is to look at past performance. For many proposals, however, there will be little or no trading record, in which case the original rationale behind the company’s information should be stated.
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For information, give the date of formation or incorporation of the company and provide a brief summary of developments since. Point out past successes (or otherwise) in terms of products or services developed and marketed and explain how these will enhance the company’s future.
If set-backs or losses have occurred in the company history discuss these, emphasizing corrective action taken both to prevent recurrence of these difficulties and to improve profitability. If there are good reasons why the past is not a reliable indicator for projected performance explain why briefly. This can be developed further in the rest of the business plan.
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Part 3: How to write a Business Plan to Raise Capital - Company History Available in Publisher's Goldmine & Toolbox Pro by Len McDowall
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Part 3: How to Write a Business Plan to Raise Capital - Company History In this continuing series of articles on how to write a Business Plan or Information
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If possible include the following features in the history section of your business plan:-
1. Date of incorporation and commencement of trading.
2. Details of the group structure if relevant.
3. Explanation of financing to date, including the previous and current involvement of outside shareholders, if any. A list of shareholders should be included as an appendix.
4. Progress to date including:-
• Successful development of products/services
• Expansion of the management team and evolution of a balanced management structure
• Description of past financial performance, together with an indication of the current position
• The influence of any industrial, economic, social or technological trends on the company
• Milestones reached
• Major agreements which bind the company, whether with investors, major credit sources, customers or suppliers.
The content of Business Plans will be covered further in subsequent articles by Len McDowall.
© Len McDowall, Integral Capital Group 19th October, 2007
www.integralcapital.com.au
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Part 3: How to Write a Business Plan to Raise Capital - Company History