German businesses seem to have quite a poor view of the future of e-commerce, according to a recent pan-European marketing study by German consulting group CMG.
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According to the report, around 71 percent of all German businesses are currently not making any notable amount of profit via the Internet, and only 17 percent expect a noticeable increase in this sector over the next 12 months.
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Around 30 percent of German companies are convinced that, even in the best case scenario, they would only be able to generate a quarter of their total revenue from online business.
Compared to the last study, which carried out about 6 months ago, the overall perception of e-commerce in Germany has turned pessimistic. German lags far behind its European neighbors in terms of online expectations: three quarters of European countries expecting a considerable increase in e-commerce during the next year, whereas 36 percent of German firms believe that development is more likely to stagnate.
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German Companies Aren't Betting on E-Business