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Many marketers are quick to extol the virtues of direct mail marketing, and how promotional postcards can increase their sales overnight. There are many success stories of more return on investment, so make sure your postcards can do the same for you.
Get subsequent increase in sales. And while others are quick to gain success, take this time and opportunity to learn the ropes to making promotional postcards.
The success of postcards is neither a trick nor magic, it is plain and simple common sense put to best use. It is founded on the basics of finding the right demographics, and making them an offer they can’t resist. Everything else is finding a way to get your postcards read.
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1. Conceptualize
Postcards such be more than just entertaining, they need to have a substantial offer. Bait your clients with a real tempting offer and reel them in Think of something big, a $20 gift check or a free service. It may be costly, but it should be the kind of services that makes them want more.
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2. Choose the Size
Postcards can be big for bigger impact, or they can be small and placed in a luxurious gold envelope. Just make sure your postcard stands out.
3. Spot Colors
Just because most printers stress the wonders of modern day full color printing, does not mean you have to limit your choices. Choose a set of colors that can reflect your business brand. Pick two or three signature colors and work from there.
4. Lay-out
Make it simple and readable. People read from left to right, up and down, follow this flow. Place the most important illustration on top, followed by the headline, and the copy. Your paragraphs should be short 3 sentences at the most. The sentences should be brief and direct to the point. Use bullet points as much as possible. Leave an area for the address and the indicia, if you it won’t be placed in an envelope.
5. Write the Copy
Follow the same instructions above on structuring your paragraphs. Address your clients in the second voice instead of being aloof and impersonal. Always talk to them about their needs, and the benefits they can achieve.
Word choices should be as simple as possible. Avoid being wordy, jargons, and highfaluting language. Use highlighter quotations to highlight a point.
6. Print
Have it printed in a light board material, too thick, apart from being more expensive to print on, and too expensive to mail, might jam in some sorting machines or cannot be printed on, thin paper on the other hand tears easily. A 14pt stock is one of the best qualities.
Have it printed in ordinary semi-gloss paper, or matte paper. This paper is writable, so you can personally write the addressee’s name, and sign it in the end. There is also a higher customer response to personal letters.
7. Mail
Focus your marketing on generating bigger business from existing clients. You already know they are your demographic, what you need to do is to prod them to deepen their relationship with you. Build on the foundation of trust and loyalty and let them value your business, products and services better.
8. Evaluate
Track the success of your postcards. Indicate in the postcards that they have to present a coupon, etc. Note how many of these coupons you receive. Make a study and try different variables so you can study the response rate.
All of these ideas should point you in the right direction towards promotional postcards and towards the key to increases sales and business activity.
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Designing Promotional Postcards That Boosts Sales, Effortlessly