This is a popular question, asked especially by those who are just starting out in their online business. Unfortunately, there doesnt seem to be a fixed answer to this. Google this phrase and youll get a list of search results that seem to be answers. Read on, and youll likely discover that there arent ANY definite answers. Youll probably get ideas and suggestions on what you CAN sell online, but no one shows you solid proof on the returns you can expect to get.
Of course, if you are considering information products, youll find loads of them from affiliate networks such as http://Clickbank.com or http://Paydotcom.com. Your point of evaluation would probably be the one-page pitch page, which more often than not, is filled with overzealous copywriting vying for your attention. In fact, each product is positioned to be money-making solutions that are close to being miraculous and instant. Everyone seems to be making a fortune online easily, except you! Also, while SM::
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http://Clickbank.com provides data such as % gravity, % affiliates to help you select a product, its still a challenge to pick out a product that truly works.
In the end, you take the plunge and start promoting some these products anyway. Its tough as you change from one product to another, draining some of your exuberance (and capital) away each time. Finally, you wonder if its ACTUALLY possible to make a living online.
Does that sound close to an experience youve had? Perhaps you have been selling tangible products on http://ebay.com, but to the same effect?
The key to Discovering What Sells Online is to explore it from a different perspective. Heres what you need to do:
Look at the big picture
Selling stuff online very much emulates the real world. You want your store to be at a high traffic area, such as a busy mall, with streams of passers-by. In fact, your store needs to be in a strategic location so that youll get noticed.
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The same concept applies online. Is your product not selling because you fail to draw traffic to your website? Did you set a website in a location where no one visits? In the online world, generating traffic is the key to online success. The opportunity to sell something arises only when people actually visit your site. Only then would the quality of your product count.
How then can you generate traffic?
Online traffic is directed from search engines or links from other sites. To get your website linked favorably, youve got to have a website with high quality and relevant content. This means that youll need to have some knowledge in search optimization strategies, and be able to produce good content on your website.
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Is your product in demand?
If no one is interested in your product, or if there is low demand for your product, then there is no point selling it. Again, the same offline principle applies here. For example, if you are selling summer clothing during winter, you would undoubtedly sell fewer quantities than if you were to sell winter clothing. Similarly, if you promote satellite dishes to consumers who already have cable and internet television, you would just be wasting your time.
How would you know if a product is in demand?
With research. I would also say by word-of-mouth, but at times, buzz may be misleading. So, Id always fall back on research. If you are selling a tangible product, you can always check out eBays Marketplace research or http://Terapeak.com. Check out the quantities sold of specific products, and their prices. Also, check out sales statistics for the past year. Some products are only hot for a season, and dont sell well thereafter. In general, two major categories with high sales volume on eBay are Consumer Electronics and Womens Clothing.
On the other hand, if you are selling an intangible product, such as an eBook, look at sites such as http://CBTrends.com. http://CBTrends.com extracts information from http://Clickbank.com, and displays them in an easier-to-analyze manner. Here youll find charts, historical and current data as well as statistics that are excellent in giving you a feel of product performance. Look for products with significant sales, arent TOO popular, new, average gravity, average or high dollar value per sale (important if you are using pay per click advertising) and low or average in percentage referred. The objective here is to find a new product that HAS been sold before, is not really represented by too many affiliates and has a significant dollar value per sale.
In part 2 of Discovering What Sells Online, Ill discuss ideas on:
Producing your own online product
Exploring product reviews
Ways to make your product unique
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Discovering What Sells Online - Part 1