If geographic areas were attributed human characteristics, you might call the Costa del Sol and Costa Blanca, Spain frienemies.

Not that the inhabitants of the two regions are hostile toward one another. Actually, Spain is well-known the world over for its amicable residents and tourist-friendly hospitality. Its more about the next-door neighbourly competition between the two sun-soaked regions to attract Spanish as well as international tourists to its sparkling beaches and exquisite restaurants.

It seems that both Costa del Sol and Costa Blanca have a longstanding tug-of-war going when it comes to tourist numbers. Each one claims, at various times, to have drawn a larger number of visitors to its region. The Costa Blanca recently published its numbers from July and August 2007, placing the number of visitors to the area at 600,000 during this two month period. That beats out its rival next door, at least for that part of the year. Costa Blanca tourism also brags that upwards 60 per cent of its hotel beds have already been booked for the remainder of the low season, thanks in part to an influx of British tourists.

However, it appears that the bulk of the tourist population in Costa Blanca are actually homegrown, coming from other parts of Spain to enjoy the sky blue waters of the Mediterranean Coast.

That isnt to say that Costa del Sol is lagging. Data recently released from the Costa del Sol Tourism Observatory indicates that tourist spending over the past year increased by a notable 6%, proving that the hospitality industry in Costa del Sol is thriving. Costa del Sol hopes to keep its tourist trade alive and well and spur the tradition of competition with its coastal neighbor by creating a national symbol that will become synonymous with the region; much like the Eiffel Tower is to Paris or the Statue of Liberty is to New York. Currently, the Junta de Andalucia is leaning toward the idea of a similar edifice and is in the process of inviting bids and design plans from several multinational companies. It appears that the Costa del Sol may be looking for an attraction that will give it a permanent edge over Costa Blanca when it comes to tourist numbers.

Arguably, Costa del Sols tourist trade burgeons with or without a signature work of architecture. After all, Costa del Sol already has the luxurious resort town of Marbella, which attracts the most elite and wealthiest of tourists from Spain and beyond. (Of course, the average traveler is welcomed too, as long as he or she can spare the extra cash.) Thanks to a massive capital project spearheaded by a former Marbella mayor, the city received a major landscaping overhaul which added a more breathtaking element to its already gorgeous terrain. Albeit expensive, Marbella is a town full of character. Its stately buildings, historical landmarks, eclectic shops and gourmet cuisine are well worth visiting, even if its a once-in-a-lifetime event.