A lot of people who are seeking to promote their network marking business tend to focus on pay-per-click advertising techniques as being the most likely to delivery results. The reasons for this are obvious. Pay-per-click can apparently be worked within a limited budget and has proved to be the powerhouses of some of the most successful and diversified affiliate marketing networks. Thus, conventional start up companies in general and small business entrepreneurs who work from home in particular, tend to gravitate to this form of self-promotion like moths to a fire. Yet just like the moths, many Internet business newbies get burned, not because the product they are seeking to promote was flawed or their presentation less than professional, but rather because a large percentage of the people who clicked through immediately left the site or did not respond to the advertisement. Yet every click through costs money and even if the initial rate is not so high, this can quickly mount up and represent a disastrous expense if the advertisement fails to convert a sufficient number of active affiliates to the advertisers network.

Already, as if in response to a mounting sense of frustration, a new trend is developing which is finding great acceptance with smaller businesses and which is proving for be a money spinner to such an extent that it threatens to leave the tried and tested pay-per-click model in the dust as a marketing tool for home based entrepreneurs. Im talking about the rise of the humble classified ad. Building an affiliate marketing network via classifieds is back in vogue and the more you look at it, the more sensible this trend seems to be.