Manhattan, New York - November 13, 2007 - Lion Brand Yarn Company
(LionBrand.com) publishes the largest email newsletter for knitting and
crochet enthusiasts on the Internet, with over 850,000 subscribers
receiving their weekly dose of crochet, knitting and yarn news from Lion
Brand. With such a significant market share, the Lion Brand e-newsletter
has established a reputation for determining industry trends in knitting
and crochet fashions, podcasts, popular yarns, and reporting on the
latest charity organization and yarn related news. As a service to the
industry and knitting and crochet enthusiasts, Lion Brand publishes a
monthly synopsis of news from the previous months’ newsletters.

Here is the monthly news and trend synopsis from Lion Brand for October
2007:

- Articles featured in October included Crochet Block Q&A in the 10/5/07
issue. The 10/12/07 issue included an interesting article on how to
embelish your socks with color in the heel, toe and cuff. The 10/19/07
issue featured a story by Michelle Edwards that explored the joys of
beautiful yarn and making squares for donation to Warm up America. On
10/26/07 the Lion Brand design department offered an interesting article
on making Afghans as gifts for the Holidays and Jackie Smyth had
recommendations on three easy to make Afghans.

- Patterns featured in the October 5th issue included a free Basketweave
and Cape Pattern and four new Halloween patterns including: Craft
Spiders and Spiderweb, Crochet Pirate Pal, Crochet Pumpkin Pal and
Crochet Furry Pal. On 10/19/07 new plush throw remakes were featured,
which included a plush throw in Wool-Ease Thick and Quick and a plush
throw in Jiffy.

- Podcasts were distributed by Lion forthe first time this month. In
their first podcasts on 10/16/07 Jessica Abo, visited the Lion Brand
Design Center in New York City. She interviewed Ilana Rabinowitz, V.P.
of Marketing, and found out why Lion has created podcasts and what
listeners can look forward to. On 10/30/07 Jessica Abo and Zontee Hou
discuss listener feedback from Lions first podcast. Jessica and Zontee
are once again joined by Liz Shaw, and gave insight into what’s on their
needles and hooks.

- Crochet Blocks featured in October as part of the ongoing series were
Textured Stripes on 10/5/2007, Scales on 10/12/07, Circles and
Bobbles on 10/19/07. All in a Row on 10-26-07

Lion Brand archives all of its newsletters online. To view details for
any of the articles or podcasts mentioned in this release, visit
cache.lionbrand.com/cgi-bin/newsletters.cgi and click on the date for
the newsletter you are interested in reading. The Lion Brand newsletter
is a free weekly service for knitting and crochet enthusiasts.
Subscriptions are available online at:
cache.lionbrand.com/newsletterRequest.html.

About Lion Brand Yarn Company
Lion Brand Yarn Company, is a 129-year-old entity and is Americas
oldest hand knitting yarn brand. Throughout its history, Lion Brand Yarn
has been at the forefront of yarn trends while consistently providing
its customers with the highest quality product, service and inspiration
at value prices.