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| How To Become A Bestselling Book Author | | Published by: jack 2008-06-28 |
| | Jason Oman Shares Tips on Becoming A Best Selling Author::
He has a proven method of teaching authors how to get their books listed on Jason shares intricate details of how to become a best selling author with
http://www.emailwire.com/release/11950-Jason-Oman-Shares-Tips-on-Becoming-A-Best-Selling-Author.htmlHOME |
What IS a best-selling author?
You have to answer that in your own mind.
Technically, its any book that makes it into the Top 100 list at ANY online or offline bookstore.
However, what does it mean to you?
Is it someone who sells 300-500 books in a day through online bookstores like http://Amazon.com and makes the top 10?
Is it only the person who makes it to #1?
Is it the person who sells their book from their own website and makes $10,000 in a few months?
Google Answers: Bestselling author worldwide::
Quotations from Chairman Mao Tse-tung (Little Red Book) "Chairman Mao's Little Red Book could scarcely fail to become a bestseller: between the years 1966
http://answers.google.com/answers/threadview?id=14HOME |
Or does it have to be a specific list... like the New York Times best seller list?
What does it mean to you?
Its a tough call. But you CAN have it all.
Selling your book through an online or offline bookstore will mean less money for you upfront, but will provide you far more leverage in the long run.
Selling your book from your own website and taking your own orders will mean far more money in the bank for you initially, but youll have to work a little harder on the back-end to get the recognition you deserve.
Both ways work. Neither way is right. Its really whats right for you.
Lets talk about the steps necessary to make your book a bestseller whether you want to do it through an online bookstore or from your own website.
1) Pick the specific day you want to become a best seller.
Focusing on a specific day is what provides you the leverage to sell a large amount of books quickly. Selling 500 books over 6 months is not as impressive as selling 500 books in one or two days.
2) Create your whats in it for me? offer.
Your book is a valuable resource for your clients. But selling it alone puts it up against all the other books already on the market for your subject. I dont like those odds.
What you need is something extra -- something that really lets the perspective buyer know that you want to help them.
If you were to sell your book (for lets say $20) and then offered everyone who purchased your book on the specific day you decided on in step 1 around $200 in bonuses from experts... do you think theyd be more likely to buy? And buy on that day?
Of course they would.
This is the step where you stop thinking about you and start thinking about the group of people you want to help by writing this book in the first place. Think of everything you can possibly offer to add value to your book and build a powerful arsenal of tools and resources.
When the potential buyer asks, Whats in it for me? (which they always do)... give them TONS of answers.
3) Use the 12-step method to create a promotional sales letter.
Now that youve answered the Whats in it for me? question, use the 12-step process to build a sales letter site for your book that explains it to the potential buyer.
George Washington's Blog: New York Times Bestselling Author Aims ::
New York Times bestselling author Steve Alten is releasing a novel January . be ignored by the MSM -- which has mistakenly become the hallmark of truth.
http://georgewashington.blogspot.com/2007/12/new-york-times-bestselling-author-aims.htmlHOME |
They have a problem in their life. Your book is going to give them a solution for their problem... and a whole lot of extras if they buy on the specific day youve selected.
Tell them - using the proven 12-step process.
4) Leverage the relationships youve built.
Now, simply go back to the experts who provided you the bonus items for your book promotion, let them know the day you have picked as your bestseller day and ASK them if they would help you promote it on that day.
GIVE THEM A FREE COPY OF YOUR BOOK.
Dont be stingy. These are experts who have earned the right to be called an expert. You are asking them for a favor. Be generous enough to let them read your book first.
If you can afford it, send them a physical copy. If you cant, email them a digital copy with a short, concise explanation of what you are doing.
Pick a specific day to target your focused effort. Give an overwhelming amount of bonus reasons for people to buy your book on that day; and then leverage the relationships with experts to get them to help you promote your book.
Why would they want to? Some will want to give back for the success theyve earned. Some will want to because by doing so their bonus item is getting in more peoples hands (and their bonus item promotes them).
What will these experts use to help promote your book?
You guessed it... the list of their current clients.
Authors 25, 50 or 100 years ago would buy out their own first printing to make it appear their book was popular. Many best sellers used this tactic to get the Best Seller status so publishers would contract with them for future titles.
Tricky? Maybe. Successful? Absolutely.
Now its your turn.
Now that you know HOW to become a best seller, lets address where to become a best seller.
Right now the 2 most popular bookstores for running best seller campaigns are http://Amazon.com and http://BN.com (Barnes and Noble).
To get your book listed in http://Amazon.com you can either:
Purchase the $149.95 option from http://Lulu.com for Global Distribution. This will get you listed in all major online and offline bookstores or go to http://Amazon.com and do it yourself.
If you take the do it your self route at Amazon, be sure to join http://Amazon.coms Advantage Program. They will walk you through the process of signing up and getting your book listed in their store.
If you want to get listed in Barnes and Noble (online or offline), then visit http://BarnsandNobel.com.
Lulu.com will make both of these a simple process because youll already have an ISBN and you can order just a few books initially to get started with http://Amazon.com and/or Barnes and Noble.
Lets talk through a few examples of how the Best Selling promotion may work:
1.) Leverage experts
Weve already covered this one.
If I was writing the Pet Name book, I could find experts who are currently providing products and services to pet enthusiasts. Ask for bonuses and/or content from them. Then let them know the day Im going to promote it and ask for their help.
I would provide them a digital or physical copy of the book to review. I would also ask what I could do to assist them. Ive got to make it worth their while to help me.
2.) Leverage businesses
Rather than relying on 1 sale at a time from individual readers, I could approach businesses that sell pet-related products and see if I could get a licensing agreement with them where they buy a large quantity of books at one time.
I could sell 500 books to 500 different readers or I could sell 500 books to 1 or 2 pet stores.
3.) Leverage home town support
If its a localized subject - like a travel guide to North Carolina beaches - you could focus on specific businesses along the North Carolina coast to promote your book.
You could also contact local radio and/or TV stations to get publicity for your book promotion.
The biggest key to your best selling book promotion... dont just go through the motions. Make It An EVENT! And have FUN with it.
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