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So you finally have a website, can sit back and watch the world come knocking. You’re not sure what affiliate programs you’re going to use to earn money but you figure that you can’t really lose no matter what you decide. The minutes, hours, days past and very little if any visitors have dropped by your web page to say hi. You start to question the investment you’ve made and you’re calling the day job you just quit pleading to take you back. Good move. Let’s start from scratch before quitting your job and look at the little things you can do to slowly but surely raise brand awareness and ultimately drive traffic to your website.
Many people have come under the impression that you can start a website and watch the money come rolling in with little or no effort. Truth is that in most cases it takes effort to earn a dollar and that’s what this article is about. It’s about doing the little things right and taking the time to do it. Taking the time at the beginning will help alleviate the workload later. If it were possible to spend a couple of years working really hard to achieve independent wealth would you do it? This isn’t by any means a get rich article or even a make a part time income article. One never knows what the outcome will be in anything. This is merely a guide to a few free, easy steps I’ve learnt along the way that you may or may not find helpful.
1) Search Engines – Submit or Not? You can submit however it is very time consuming. The major search engines (Google, Yahoo, etc.) will spider your site on their own. All of the other mid-small search engines will follow suit. Save yourself time on submitting to hundreds of search engines and focus on back-links. Once you have these your site will be indexed fast.
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2) Directories – Instead of search engines put your focus on directories. There are literally thousands in existence. The main types are paid, non-paid and reciprocal. Be selective in which directories you submit to. Directories with high page rank are what you want to aim for as the quality of sites linking to you is important.
3) Online Classifieds – There are many free online classifieds available and are great vehicles for advertisement. Sites like Craigslist, Myspace and Kijiji can almost instantly bring a few visitors and provide back-links.
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4) Articles – Try writing an article about the service or product you offer. Once you’ve done that submit it to article sites. Article sites are excellent sources of back-links and advertisement. Consider as well the possibility of a large site using your article on their web page. Like directories page-rank is important so be selective.
5) Post Blogs – Create blogs that are separate from your website. This can create awareness, increase traffic and be an additional source of revenue on its own.
6) Social Network Sites – Social Sites are more and more being used to promote web pages and are arguably the most effective way to win over an audience. You may or may not get traffic for this but it’s important to note that even if you don’t you’ll get honest feedback. Feedback is good for any business in order to understand what can be done better. Social Sites are kind of like free market research or focus groups.
7) Web Forums – Forums have been around since the beginning of the internet era and are still a very effective resource. Get involved with those of similar interest. Community Involvement is an integral part of running any business.
Seem like a lot? It is! However utilizing these steps will steadily improve traffic and hopefully help you reap the rewards you desire.
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Easy Steps to Increase Brand Awareness