Websites either repel or attract. Each person who views your site will decide in a couple of seconds whether to stay on the site and read what you have to say, or hit the Back button and go somewhere else instead. You cant worry about keeping every single person on your site - the trick is keeping the people you want, and letting the others go. To put it another way, you want to send the right message to the right people.
There are wrong people to have looking at your website, and its really not a bad thing if your website repels them. Some people will get to your site by accidentally clicking on a link, or by doing a poorly-worded internet search, or with a simple typo. Or maybe they just have the wrong idea about what products and services you sell. However they got to your site, those people are not going to buy anything from you, so theres no need to keep them around any longer than you have to. You definitely dont want them fumbling around your site for a while, getting confused, and then calling your customer service team to find out that they went to the wrong website. So, you do want to repel them, but you should try to repel them with clear communication-your front page should say, first and foremost, who you are and what you do. Dont add a bunch of unrelated images or links to muddy the waters. Just state your business. That will send away the people you dont want, and more importantly, welcome in the people you do want.
Democracy Now! | Understanding How Good People Turn Evil: Renowned ::
AMY GOODMAN: Professor Zimbardo, I want to turn to a clip from your documentary .. How does it harm you? Just the fact that people can be like that?
http://www.democracynow.org/2007/3/30/understanding_how_good_people_turn_evilHOME |
C.C. Chapman's U-Turn Cafe - Mellow, chilled, acoustic podsafe music::
Funny thing was that on the ride back I was thinking that it was time for another U-Turn Cafe, but I guess some other cool people beat me to it! *grin*
http://u-turncafewp.podshow.com/HOME |
As long as your front page makes sense, it should be fairly easy for you to discourage the wrong people from using all of your bandwidth. The more important thing is encouraging the right people, once theyve found your site, to stay there. This shouldnt be terribly difficult, either, but there are all sorts of things you can do to drive people away.
If these words were people, I would embrace their genocide.::
The acronym CMS: Man, it's like you guys create these words, then you turn them into acronyms to make this shit even cornier.
http://www.thebestpageintheuniverse.net/c.cgi?u=banishHOME |
Bad Science » UK Government does what I tell them - and - how ::
Yes, you do have problems, but you don’t think of them as such. We have a tradition in Britain that the state is answerable to the people. ID cards turn
http://www.badscience.net/?p=623HOME |
There are some technical issues to consider first. If your site is slow to open, youre shooting yourself in the foot. Slow pages are one of the most common reasons for users to abandon a website. Dont load your site down (especially the front page) with large images, Flash animations, or anything else that cause a delay on the users end. Think of Googles front page as an example-its just a logo, a search tool, and a bunch of white space, and it opens instantly. Granted, youll probably need to put more than that on your front page, but try to keep it simple. Also, if youre having problems with your hosting service or ISP, dont turn a blind eye to them. Make sure that anyone who wants to see your website will be able to do it.
How To Turn Your Small Home Business Idea Into A Run Away Success::
You have to be very consistent in your efforts to turn your small home business idea into a huge success. The website design must be attractive and
http://www.articlesbase.com/home-business-articles/how-to-turn-your-small-home-business-idea-into-a-run-away-success-361218.htmlHOME |
Do everything you can to make your website easy to read. Choose soothing colors, and dont put blue text on a green background. Use plain, widely-used fonts for your text. People who are using older web browsers may not be able to view non-standard fonts. Remember not to cram too much text on one page-wide margins make for easier reading.
Be sure that your content is appropriate for your audience. Dont make it too technical or too simplistic. Youll insult your customers if you err on either side. Keep it appropriate in other ways as well-think Rated G or Rated PG. Unless your business requires you to be edgy or adult-oriented, you dont want to risk your site being blocked by a parental filter or corporate watchdog program.
Finally, dont impose your own personality on your website. You may want to have that personal touch, especially if you expect your customers to be interested in you as an individual, but you can achieve this while still remaining professional. Dont try to sneak political commentary, bad jokes, or unnecessary personal information onto your site. You may think it will make you look unique, but it will actually just make you look crazy.
Your customers will visit your website because theyre interested in your company. Dont reward them by presenting a site thats hard to use, hard to read, or just plain repellant.
Pre-Article:Global Resorts Network (grn) - Scam or Legitimate Opportunity?
Next-Article:What is Affected When Transferring Your Credit Card Balance?
|
Does Your Website Turn People On or Turn Them Away?