Are you getting the most out of Google Adwords or are you already doomed?

Even before many people write their first ad, they have already made one of the five killer mistakes that spell disaster for their Adwords campaigns.

Don’t be like them. Check out the mistakes below and avoid them.

Mistake One: Targeting the wrong countries.

Many people set their Countries and Territories Campaign Settings to All Countries and Territories even though they probably cant sell to all those places. Why pay for a click from someone who will not be buying your products. Think carefully about which countries you can sell effectively too and only advertise to them.

Mistake Two: Dont advertise around the Clock.

Unless you are a truly Global company, there will probably only be certain times of the day when you customers are actively online. Therefore you really should be using the Ad Scheduling feature in the Campaign Settings. Pick your customers good times and don’t advertise when they are active.

Mistake Three: Going for cheaper clicks on the Content Network.

Many first time users discover the content network and they can usually see much cheaper clicks. So in the mad desire for clicks at any price they pour more and more budget into the content networks. However the truth is that these networks rarely give anything like the conversion to customers that the search networks give. They are usually a tyre kicker’s paradise so it’s usually best to just avoid them.

Mistake Four: Ignore Conversion Tracking.

Come on hands up now. Who hasnt implemented Conversion Tracking on the campaigns?