The DVLA held their latest auction of personalized number plates on Wednesday 24th October through until Friday the s6th of October at the Down Hall Hotel , Bishops Stortford, Hertfordshire and continued to enjoy success in attracting bids from the public and dealers in the room , on-line , by telephone and by post.The DVLA are only allowed to auction registration numbers which have not been previously issued to a vehicle, they cannot auction numbers belonging to members of the public or registrations which no longer have the original vehicle in existence.

Biggest success was the sale of WE57 HAM ( West Ham ) which brought £45,000 at the drop of the hammer being fueled by a bidding war amongst enthusiastic West Ham supporters , the winner was anonymous, having done his bidding over the internet.This beats the previous record for a football related plate as AR53 NAL fetched £36,000 in 2004. There was also a unique piece of memorabilia in the form of a framed plate of greats signed by 44 Hammers footballers including Sir Geoff Hurst MBA and Martin Peters MBE .This was auctioned for £1100 with the proceeds going to the Bobby Moore Fund for Cancer Research UK. Next highest sale was for the registration number 1 DAM at £25000 which did not seem excessive for such popular initials with the exclusivity of number one , then 78 G at £16000. The number 1 registrations continued in popularity with 1 WEE bringing £15,000,1 TAA brought the same amount and 1 RRJ brought £14,000.

Some notable bargains were B111 DUF ( Bill Duff ) at £350 ,BER 3T at £450, LON 3R at £600 and DOU 99Y at £800 .Surprisingly high bids were made for CRA 19S ( £8,600 ) , SCR 44P (£8,600 ) and ALL 3X ( £9,000 ) .Some surprisingly unsold numbers were PAM 911S with a reserve of £500 ( maybe a Porsche 911S is not really a girls car? ) and RUM 5S with a reserve of only £400. Some of the more attractive novelty registration numbers were COO 1L at £7,500 , GOA 1S at 7,100 , CLU 8S at £8,700 and MU55 ELS at £5000.