An effective marketing plan doesn’t need to be elaborate and expensive. You don’t need a huge budget just to get the most successful catalog marketing campaign. In fact, even on a shoestring budget, you can always come up with an effective one if you just put your mind to it.
Often, it’s the personal touch that makes your custom catalogs really worthwhile. When you want to seal the deal, create a marketing piece that any catalog printing company would be proud to have. Here are some suggestions to help you make the most of your marketing budget however small it is:
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The Power of the Press Release
Just like a press release, use your products and services in your marketing tool to come up with a newsworthy piece that can be reprinted by most dailies and news publications. If you want to get attention, write a strong marketing piece on one of your catalog product and let the reporters spread the news for you.
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Be Unique: Think Differently
Draw the media to your business by cooking up an event that would attract much attention. If you’re a catalog printing company for example, you could run for the Guinness Book of World Record for the fastest printing time in history. Or if you’re in the sandwich industry, you can prepare the biggest sandwich in the country and have people lining up to get a taste.
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Put A Face In Your Marketing Collaterals
A photo in your marketing collateral makes it more personal and human. It puts a personality in your business that makes it easier for your target readers to remember you.
Use Testimonials
What makes your promises and benefits more effective to your target readers is if you have somebody who actually tried your product and was happy about the results. Include testimonials to your marketing package. It helps a lot in marketing your product or service if somebody in fact benefited from your business.
Think Big
You don’t have to always outdo your competition; you just have to think big for your business. Although it sometimes gives you a great feeling when you can be better than your business adversary, it makes a world of difference if you can think of a way to actually offer something that your clients won’t find anywhere else.
Ever heard the cliché, ‘think out of the box’? This just proves that in order for you to stand out, you have to add something extra to what you already have. If you have a pet grooming shop, you might want to add a café for the owners while they’re waiting for their pets to finish.
And for really excellent catalog printing pieces, PrintPlace.com provides you with a promotional material that draws clients but does not cost a fortune. Visit the website at www.printplace.com to know more about PrintPlace.com catalogs that seals the deal for your business.
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Advertising on a Shoestring Budget